Al Haddad Motors joins Royal Bahrain Concours as 2026 automotive partner
The Royal Bahrain Concours has named Al Haddad Motors its Automotive Partner for the 2026 edition, adding Mercedes-Benz to the Bahrain event. The partnership comes ahead of the Nov. 6-7 show at Royal Golf Club in Riffa, which aims to expand on a 2025 debut that drew collectors from across the GCC.
Why it matters: - Al Haddad Motors adds Mercedes-Benz to the Royal Bahrain Concours as the event builds toward its second edition in 2026. - The partnership strengthens the concours’ positioning as a regional luxury motoring event with international appeal. - The Mercedes-Benz display connects one of the world’s oldest car brands to Bahrain’s growing collector-car calendar.
What happened: - The Royal Bahrain Concours announced that Al Haddad Motors will serve as an Automotive Partner for the 2026 edition. - Al Haddad Motors is the Kingdom of Bahrain’s Official Authorized Mercedes-Benz distributor. - The partnership was signed on 14 September during a ceremony attended by the Royal Bahrain leadership team and Al Haddad Motors executives Darren Blythe, Nabeel Nizamudeen and Imran Ali. - The 2026 Royal Bahrain Concours is set for Friday 6 November to Saturday 7 November at Royal Golf Club in Riffa.
The details: - The 2026 event will feature six classes: Hypercars, Pre-1940s Cars, Supercars, American Heritage, European Heritage and British Heritage. - The show will gather collectors, enthusiasts, luxury partners and international guests from across the region and beyond. - Al Haddad Motors will display Mercedes-Benz models at the concours. - The 2025 inaugural edition welcomed 60 collector cars and more than 200 members’ cars from leading car clubs across the GCC. - James Brooks-Ward, Chairman of the Royal Bahrain Concours, said Al Haddad Motors has represented Mercedes-Benz in Bahrain for more than six decades and brings added prestige to the 2026 event. - Darren Blythe, General Manager at Al Haddad Motors, said the partnership reflects the company’s commitment to automotive excellence and to supporting distinguished motoring experiences in Bahrain.
Between the lines: - The partnership gives the concours a recognizable luxury brand partner early in its planning cycle. - The event is leaning into heritage and high-end positioning, pairing classic classes with modern performance categories. - Bahrain is using the concours format to deepen its profile in the GCC’s collector-car scene.
What's next: - The Royal Bahrain Concours will return to Royal Golf Club on 6 and 7 November 2026. - Organizers will showcase the six-class lineup alongside partner activations and Mercedes-Benz displays. - Al Haddad Motors said it will welcome enthusiasts at the November event and contribute to the 2026 edition.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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