Royal Bahrain Concours renews Euro Motors partnership for 2026

The Royal Bahrain Concours will return to Bahrain’s Royal Golf Club on Nov. 6-7, 2026, with Euro Motors back as official automotive sponsor for a second straight year under a three-year agreement. The second edition aims to build on the event’s debut, which featured 60 collector cars and more than 200 cars from GCC clubs.

Why it matters: - The renewed deal keeps a major luxury automotive backer tied to one of Bahrain’s fastest-growing concours events. - The partnership supports Bahrain’s push to strengthen its profile as a regional destination for automotive, cultural and luxury events. - Euro Motors will help power the event’s VIP experience and brand lineup, which can shape the concours’ scale and appeal.

What happened: - Euro Motors will continue as the Official Automotive Sponsor of the Royal Bahrain Concours for the second consecutive year of a three-year agreement. - The Royal Bahrain Concours returns to the Royal Golf Club on Nov. 6-7, 2026. - The event enters its second edition after a debut year that featured a curated group of 60 collector cars and more than 200 members’ cars from leading GCC car clubs. - BMW, Rolls-Royce, Land Rover, Ferrari and Maserati are continuing their support and participation.

The details: - Euro Motors has operated in Bahrain since 1998 as a luxury automotive dealership. - The company represents international marques and focuses on service and customer experience. - Euro Motors will provide VIP transportation through its flagship vehicle fleet. - The dealership will also showcase selected luxury marques during the event, including Maserati, Range Rover, BMW, Mini, Ferrari and Rolls-Royce. - The partnership is being carried out with Thorough Events and the Bahrain Tourism and Exhibitions Authority. - The Royal Bahrain Concours is positioning itself as the GCC’s premier Concours d’Elegance.

Between the lines: - The repeat sponsorship signals that the inaugural event likely delivered enough momentum to justify deeper commitment from key partners. - The mix of participating marques points to a strategy built around high-end recognition, not mass attendance. - Euro Motors’ involvement also reinforces the event’s role as a showcase for Bahrain’s luxury car market and broader tourism ambitions.

What’s next: - Organizers say more details on the 2026 program, participating vehicles and ticketing will be announced later. - The November event will test whether the concours can build on last year’s debut and further elevate its regional status. - Euro Motors and event organizers are expected to continue shaping the event’s exhibitor mix and guest experience as the date approaches.

The bottom line: - The Royal Bahrain Concours is locking in marquee automotive support early as it tries to grow from a strong debut into a lasting GCC destination event.